Five strategic foresight tools to enhance business model innovation teaching

Matt Spaniol; Christina Melanie Bidmon; Anna B. Holm; René Rohrbeck

doi:10.5278/ojs.jbm.v7i3.2637

Five strategic foresight tools to enhance business model innovation teaching

Matt Spaniol, Christina Melanie Bidmon, Anna B. Holm, René Rohrbeck

Publikation: Bidrag til tidsskrift › Tidsskriftartikel › Forskning › peer review

Abstract

We discuss our lessons from 8 years of teaching business model innovation to executives in our part-time MBA program. We examine how strategic foresight tools are particularly useful to help students to overcome the cognitive bounds that inhibit business model innovation and discuss the considerations of using studentowned live cases.

Originalsprog	Engelsk
Tidsskrift	Journal of Business Models
Vol/bind	7
Udgave nummer	3
Sider (fra-til)	77-88
Antal sider	12
ISSN	2246-2465
DOI	https://doi.org/10.5278/ojs.jbm.v7i3.2637
Status	Udgivet - 2019
Udgivet eksternt	Ja

Bibliografisk note

Special Issue: Teaching Business Models - Part 1

Link til dokument

10.5278/ojs.jbm.v7i3.2637Licens: CC BY-NC-ND

Spaniol_2019_Five_strategic_foresight_tools_to_enhance_business_model_innovation_teachingForlagets udgivne version, 702 KBLicens: CC BY-NC-ND

https://journals.aau.dk/index.php/JOBM/article/view/2637

Citer dette

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