Exploring the Fit of Real Brands in the Second Life Virtual World

Jan Mattsson, Stuart Barnes

    Publikation: Bidrag til tidsskriftTidsskriftartikelForskningpeer review

    OriginalsprogEngelsk
    TidsskriftJournal of Marketing Management
    Vol/bind27
    Udgave nummer9-10
    Sider (fra-til)934-958
    ISSN0267-257X
    DOI
    StatusUdgivet - 2011

    Citer dette

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    title = "Exploring the Fit of Real Brands in the Second Life Virtual World",
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    doi = "10.1080/0267257X.2011.565686",
    language = "English",
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    Exploring the Fit of Real Brands in the Second Life Virtual World. / Mattsson, Jan; Barnes, Stuart.

    I: Journal of Marketing Management, Bind 27, Nr. 9-10, 2011, s. 934-958.

    Publikation: Bidrag til tidsskriftTidsskriftartikelForskningpeer review

    TY - JOUR

    T1 - Exploring the Fit of Real Brands in the Second Life Virtual World

    AU - Mattsson, Jan

    AU - Barnes, Stuart

    PY - 2011

    Y1 - 2011

    U2 - 10.1080/0267257X.2011.565686

    DO - 10.1080/0267257X.2011.565686

    M3 - Journal article

    VL - 27

    SP - 934

    EP - 958

    JO - Journal of Marketing Management

    JF - Journal of Marketing Management

    SN - 0267-257X

    IS - 9-10

    ER -