Exploring the Fit of Real Brands in the Second Life Virtual World

Publikation: Bidrag til tidsskrift › Tidsskriftartikel › Forskning › peer review

Originalsprog	Engelsk
Tidsskrift	Journal of Marketing Management
Vol/bind	27
Udgave nummer	9-10
Sider (fra-til)	934-958
ISSN	0267-257X
DOI	https://doi.org/10.1080/0267257X.2011.565686
Status	Udgivet - 2011

Link til dokument

@article{20112d30075711df9c9e000ea68e967b,

title = "Exploring the Fit of Real Brands in the Second Life Virtual World",

author = "Jan Mattsson and Stuart Barnes",

year = "2011",

doi = "10.1080/0267257X.2011.565686",

language = "English",

volume = "27",

pages = "934--958",

journal = "Journal of Marketing Management",

issn = "0267-257X",

publisher = "Routledge",

number = "9-10",

}