Experiments and dialogue are pushing agendas: An interview with Søren Riis from the Danish carpooling system GoMore about the challenges of sharing mobilities

In 2004, the Danish researcher Søren Riis and his business partner Matias Mølgaard were students in Germany. Inspired by the well-coordinated carpooling system, Mitfahrzentrale, they conceptualized and founded GoMore. GoMore is now the biggest car sharing and carpooling company in Denmark with growing markets all over Scandinavia and in Spain.
GoMore is the first company to combine ride sharing and car sharing in one system. In this conversation with Katrine Hartmann-Petersen, Søren Riis elaborates on his experiences on sharing economies and the future of sustainable urban mobilities.