Experience ethics: The development of sustainable experience designs

The idea of using experience economy and experience design as a tool for economic
development is often a central part of regional and local development strategies. A limit for
this strategy is however, visible when looking at the formation of national parks as
experience designs. The paper discusses ethical themes in the formation of such designs
using examples from Denmark and Brazil. The thesis being that experience economy and
experience design used for economic development come with certain market problems
with serious ethical implications, and that these can be accounted for in a focus on
experience ethics. The paper gives an illustrative example of this and ends with a call for
additional contributions exploring the integration of philosophical ethics in the theoretical
descriptions of key issues in the discussion of experience economy and experience design
in the future.