Experience economy brimming with potential

Flemming Sørensen; Jon Sundbo

Experience economy brimming with potential

Innovation i service og oplevelse

Publikation: Andet › Udgivelser på nettet - Net-publikation › Formidling

Abstract

In these days of economic uncertainty, businesses ought to make better use of recent research into the experience economy. Perhaps co-creation and individualisation can save us from the crisis, argue the editors of a new book about the latest research into the experience economy.

Originalsprog	Engelsk
Publikationsdato	3 mar. 2014
Status	Udgivet - 3 mar. 2014

Link til dokument

http://sciencenordic.com/experience-economy-brimming-potential

Citer dette

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