Expanding the Reach of the Interview in Audience and Reception Research: The Performative and Participatory Models of Interview

David Mathieu, Maria José Brites

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Abstract

This chapter discusses the interview method in relation to context, a central notion in audience studies. Through a critique of the traditional conception of the interview method as a question-answer model, the chapter suggests two different articulations of the interview method in the framework of a contextual inquiry: the performative and participatory models of interview. These models are presented in their original theoretical, methodological and empirical contexts and then highlighted along four methodological considerations that help position audience research towards the challenges of a contextual inquiry.
OriginalsprogEngelsk
TitelRevitalising Audience Research : Innovations in European Audience Research
RedaktørerFrauke Zeller, Cristina Ponte, Brian O'Neill
Antal sider18
Udgivelses stedNew York
ForlagRoutledge
Publikationsdato2014
Sider44-61
Kapitel3
ISBN (Trykt)978-1-138-78737-7
ISBN (Elektronisk)978-1-315-76282-1
StatusUdgivet - 2014
NavnRoutledge Studies in European Communication Research and Education
Vol/bind5

Citer dette

Mathieu, D., & Brites, M. J. (2014). Expanding the Reach of the Interview in Audience and Reception Research: The Performative and Participatory Models of Interview. I F. Zeller, C. Ponte, & B. O'Neill (red.), Revitalising Audience Research: Innovations in European Audience Research (s. 44-61). Routledge. Routledge Studies in European Communication Research and Education, Bind. 5