Evaluation of nation brand indexes

Henrik Merkelsen, Rasmus Kjærgaard Rasmussen

Publikation: Bidrag til bog/antologi/rapportBidrag til bog/antologiForskningpeer review

OriginalsprogEngelsk
TitelBridging Disciplinary Perspectives of Country Image, Reputation, Brand, and Identity
RedaktørerDiana Ingenhoff, Candace White, Alexander Buhmann, Spiro Kiousis
ForlagRoutledge
Publikationsdato2019
Sider69-84
Kapitel5
ISBN (Trykt) 9781138281356, 9781138281349
ISBN (Elektronisk)9781315271224
StatusUdgivet - 2019

Citer dette

Merkelsen, H., & Rasmussen, R. K. (2019). Evaluation of nation brand indexes. I D. Ingenhoff, C. White, A. Buhmann, & S. Kiousis (red.), Bridging Disciplinary Perspectives of Country Image, Reputation, Brand, and Identity (s. 69-84). Routledge.