Evaluation of nation brand indexes

Henrik Merkelsen; Rasmus Kjærgaard Rasmussen

Evaluation of nation brand indexes

Henrik Merkelsen, Rasmus Kjærgaard Rasmussen

Publikation: Bidrag til bog/antologi/rapport › Bidrag til bog/antologi › Forskning › peer review

Originalsprog	Engelsk
Titel	Bridging Disciplinary Perspectives of Country Image, Reputation, Brand, and Identity
Redaktører	Diana Ingenhoff, Candace White, Alexander Buhmann, Spiro Kiousis
Forlag	Routledge
Publikationsdato	2019
Sider	69-84
Kapitel	5
ISBN (Trykt)	9781138281356, 9781138281349
ISBN (Elektronisk)	9781315271224
Status	Udgivet - 2019

Link til dokument

https://www.routledge.com/Bridging-Disciplinary-Perspectives-of-Country-Image-Reputation-Brand/Ingenhoff-White-Buhmann-Kiousis/p/book/9781138281356

Citer dette

Merkelsen, H., & Rasmussen, R. K. (2019). Evaluation of nation brand indexes. I D. Ingenhoff, C. White, A. Buhmann, & S. Kiousis (red.), Bridging Disciplinary Perspectives of Country Image, Reputation, Brand, and Identity (s. 69-84). Routledge.

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Evaluation of nation brand indexes. / Merkelsen, Henrik; Rasmussen, Rasmus Kjærgaard.

Bridging Disciplinary Perspectives of Country Image, Reputation, Brand, and Identity. red. / Diana Ingenhoff; Candace White; Alexander Buhmann; Spiro Kiousis. Routledge, 2019. s. 69-84.

Publikation: Bidrag til bog/antologi/rapport › Bidrag til bog/antologi › Forskning › peer review

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SN - 9781138281356

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BT - Bridging Disciplinary Perspectives of Country Image, Reputation, Brand, and Identity

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