Final Scientific/ Expert Report on Virtual World Entrepreneurship: A look at Entrepreneurs in the Nordic Region Exploring the Use of Virtual Worlds for Entrepreneurial Activity

Bidragets oversatte titel: Endelige Videnskabelige Ekspert Rapport om Entreprenørskab med Virtuelle Verdener: Perspektiver på nordiske entreprenørers aktiviteter med virtuelle verdener teknologier

Lisbeth Frølunde, Robin Teigland, Bjørn-Tore Flåten

    Publikation: Bog/antologi/afhandling/rapportRapportForskningpeer review


    This report reviews our approach, case studies, results, and implications for the NVWN Work Package 3: Entrepreneurship, and it is written with practitioners and policymakers in mind. We base our work on the concepts of affordances, or the material and social properties of any technology in relation to affording actions to humans, of the 3D web (or 3D internet) or virtual worlds (hereafter noted with the term VWs), social networks, and the diffusion or spread of innovation.
    We conducted seven case studies through qualitative interviews with entrepreneurs across three sectors working with VW internet technologies: 1) film and multimedia, 2) health care, and 3) high-tech industries. The entrepreneurs are located in or have strong connections to the Nordic region, e.g., Nordic citizens living abroad, and are all internationally oriented. The results of the case studies of entrepreneurs highlight three different aspects related to working with VW technologies: 1) VW affordances, 2) the importance of social networks, and 3) virtual collaboration in complex project teams.
    Udgivelses stedOslo
    ForlagNordic Innovation
    UdgaveNordic VW Network 09045
    Antal sider53
    Rekvirerende organisationNordic Innovation
    StatusUdgivet - 2011


    • entrepreneurs
    • co-creation of innovation
    • diffusion of innovations
    • new media
    • case analysis
    • virtual learning environments

    Citer dette