Discours critique ou marketing: Les enjeux d`une sémiotique de la publicité

Publikation: Bidrag til tidsskrift › Tidsskriftartikel › Forskning

Emneord

@article{59204f5052cb11dbb97a000ea68e967b,

title = "Discours critique ou marketing: Les enjeux d`une s{\'e}miotique de la publicit{\'e}",

keywords = "reklame, semiotik, marketing, reception",

author = "Schr{\o}der, {Kim Christian}",

year = "1994",

language = "Fransk",

pages = "333--349",

journal = "Revue Herm{\'e}s, CNRS Paris",

issn = "0767-9513",

publisher = "Centre National de la Recherche Scientifique (C N R S)",

number = "13-14",

}