Developing a Strategic Abstraction Tool for Service Innovation

    Publikation: Bidrag til tidsskriftTidsskriftartikelForskningpeer review

    OriginalsprogEngelsk
    TidsskriftJournal of Strategic Marketing
    Vol/bind18
    Udgave nummer2
    Sider (fra-til)131-142
    Antal sider11
    ISSN0965-254X
    DOI
    StatusUdgivet - 2010

    Citer dette

    @article{6e48db00253f11df9df3000ea68e967b,
    title = "Developing a Strategic Abstraction Tool for Service Innovation",
    keywords = "Abstraction, Service innovation, Customer interface",
    author = "Jan Mattsson",
    year = "2010",
    doi = "10.1080/09652540903536990",
    language = "English",
    volume = "18",
    pages = "131--142",
    journal = "Journal of Strategic Marketing",
    issn = "0965-254X",
    publisher = "Routledge",
    number = "2",

    }

    Developing a Strategic Abstraction Tool for Service Innovation. / Mattsson, Jan.

    I: Journal of Strategic Marketing, Bind 18, Nr. 2, 2010, s. 131-142.

    Publikation: Bidrag til tidsskriftTidsskriftartikelForskningpeer review

    TY - JOUR

    T1 - Developing a Strategic Abstraction Tool for Service Innovation

    AU - Mattsson, Jan

    PY - 2010

    Y1 - 2010

    KW - Abstraction

    KW - Service innovation

    KW - Customer interface

    U2 - 10.1080/09652540903536990

    DO - 10.1080/09652540903536990

    M3 - Journal article

    VL - 18

    SP - 131

    EP - 142

    JO - Journal of Strategic Marketing

    JF - Journal of Strategic Marketing

    SN - 0965-254X

    IS - 2

    ER -