Customer Relationship Management (CRM) as Innovation:: Taking Care of the Right Customers

Customer Relationship Management (CRM) as Innovation: Taking Care of the Right Customers

Publikation: Bidrag til bog/antologi/rapport › Bidrag til bog/antologi › Forskning

Originalsprog	Engelsk
Titel	Innovation and the Creative Process: : Towards Innovation with Care
Redaktører	Lars Fuglsang
Antal sider	8
Udgivelsessted	Cheltenham
Forlag	Edward Elgar Publishing
Publikationsdato	2008
Sider	48-56
ISBN (Trykt)	9781847203878
Status	Udgivet - 2008

@inbook{4a607dd0b94211dc9601000ea68e967b,

title = "Customer Relationship Management (CRM) as Innovation:: Taking Care of the Right Customers",

author = "Jan Mattsson",

year = "2008",

language = "English",

isbn = "9781847203878",

pages = "48--56",

editor = "Lars Fuglsang",

booktitle = "Innovation and the Creative Process:",

publisher = "Edward Elgar Publishing",

}