Cultural cognition in the thinking-aloud method for usability evaluation

Torkil Clemmensen, Morten Hertzum, Kasper Hornbæk, Qingxin Shi, Pradeep Yammiyavar

Publikation: Bidrag til bog/antologi/rapportKonferencebidrag i proceedingsForskningpeer review

Resumé

We discuss the impact of cultural differences on usability evaluations that are based on the thinking-aloud method (TA). The term ‘cultural differences' helps distinguish differences in the perception and thinking of Westerners (people from Western Europe and US citizens with European origins) and Easterners (people from China and the countries heavily influenced by its culture). We illustrate the impact of cultural cognition on four central elements of TA: (1) instructions and tasks, (2) the user's verbalizations, (3) the evaluator's reading of the user, and (4) the overall relationship between user and evaluator. In conclusion, we point to the importance of matching the task presentation to users' cultural background, the different effects of thinking aloud on task performance between Easterners and Westerners, the differences in nonverbal behaviour that affect usability problem detection, and, finally, the complexity of the overall relationship between user and evaluator when they have different cultural backgrounds.
OriginalsprogEngelsk
TitelICIS 2008: Proceedings of the AIS International Conference on Information Systems
Antal sider15
ForlagAssociation for Information Systems
Publikationsdato2008
StatusUdgivet - 2008
BegivenhedInternational Conference on Information Systems 2008 - Paris, Frankrig
Varighed: 14 dec. 200817 dec. 2008

Konference

KonferenceInternational Conference on Information Systems 2008
LandFrankrig
ByParis
Periode14/12/200817/12/2008

Citer dette

Clemmensen, T., Hertzum, M., Hornbæk, K., Shi, Q., & Yammiyavar, P. (2008). Cultural cognition in the thinking-aloud method for usability evaluation. I ICIS 2008: Proceedings of the AIS International Conference on Information Systems Association for Information Systems.
Clemmensen, Torkil ; Hertzum, Morten ; Hornbæk, Kasper ; Shi, Qingxin ; Yammiyavar, Pradeep. / Cultural cognition in the thinking-aloud method for usability evaluation. ICIS 2008: Proceedings of the AIS International Conference on Information Systems. Association for Information Systems, 2008.
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abstract = "We discuss the impact of cultural differences on usability evaluations that are based on the thinking-aloud method (TA). The term ‘cultural differences' helps distinguish differences in the perception and thinking of Westerners (people from Western Europe and US citizens with European origins) and Easterners (people from China and the countries heavily influenced by its culture). We illustrate the impact of cultural cognition on four central elements of TA: (1) instructions and tasks, (2) the user's verbalizations, (3) the evaluator's reading of the user, and (4) the overall relationship between user and evaluator. In conclusion, we point to the importance of matching the task presentation to users' cultural background, the different effects of thinking aloud on task performance between Easterners and Westerners, the differences in nonverbal behaviour that affect usability problem detection, and, finally, the complexity of the overall relationship between user and evaluator when they have different cultural backgrounds.",
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Clemmensen, T, Hertzum, M, Hornbæk, K, Shi, Q & Yammiyavar, P 2008, Cultural cognition in the thinking-aloud method for usability evaluation. i ICIS 2008: Proceedings of the AIS International Conference on Information Systems. Association for Information Systems, International Conference on Information Systems 2008, Paris, Frankrig, 14/12/2008.

Cultural cognition in the thinking-aloud method for usability evaluation. / Clemmensen, Torkil; Hertzum, Morten; Hornbæk, Kasper; Shi, Qingxin; Yammiyavar, Pradeep.

ICIS 2008: Proceedings of the AIS International Conference on Information Systems. Association for Information Systems, 2008.

Publikation: Bidrag til bog/antologi/rapportKonferencebidrag i proceedingsForskningpeer review

TY - GEN

T1 - Cultural cognition in the thinking-aloud method for usability evaluation

AU - Clemmensen, Torkil

AU - Hertzum, Morten

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AU - Shi, Qingxin

AU - Yammiyavar, Pradeep

PY - 2008

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N2 - We discuss the impact of cultural differences on usability evaluations that are based on the thinking-aloud method (TA). The term ‘cultural differences' helps distinguish differences in the perception and thinking of Westerners (people from Western Europe and US citizens with European origins) and Easterners (people from China and the countries heavily influenced by its culture). We illustrate the impact of cultural cognition on four central elements of TA: (1) instructions and tasks, (2) the user's verbalizations, (3) the evaluator's reading of the user, and (4) the overall relationship between user and evaluator. In conclusion, we point to the importance of matching the task presentation to users' cultural background, the different effects of thinking aloud on task performance between Easterners and Westerners, the differences in nonverbal behaviour that affect usability problem detection, and, finally, the complexity of the overall relationship between user and evaluator when they have different cultural backgrounds.

AB - We discuss the impact of cultural differences on usability evaluations that are based on the thinking-aloud method (TA). The term ‘cultural differences' helps distinguish differences in the perception and thinking of Westerners (people from Western Europe and US citizens with European origins) and Easterners (people from China and the countries heavily influenced by its culture). We illustrate the impact of cultural cognition on four central elements of TA: (1) instructions and tasks, (2) the user's verbalizations, (3) the evaluator's reading of the user, and (4) the overall relationship between user and evaluator. In conclusion, we point to the importance of matching the task presentation to users' cultural background, the different effects of thinking aloud on task performance between Easterners and Westerners, the differences in nonverbal behaviour that affect usability problem detection, and, finally, the complexity of the overall relationship between user and evaluator when they have different cultural backgrounds.

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M3 - Article in proceedings

BT - ICIS 2008: Proceedings of the AIS International Conference on Information Systems

PB - Association for Information Systems

ER -

Clemmensen T, Hertzum M, Hornbæk K, Shi Q, Yammiyavar P. Cultural cognition in the thinking-aloud method for usability evaluation. I ICIS 2008: Proceedings of the AIS International Conference on Information Systems. Association for Information Systems. 2008