CSR-communication in the business press: Advantages of strategic ambiguity

Bidragets oversatte titel: CSR-kommunikation i erhvervspressen: Fordele af strategisk ambiguitet

Roy Langer, Mette Morsing

Publikation: Bidrag til bog/antologi/rapportKonferencebidrag i proceedingsForskningpeer review

OriginalsprogEngelsk
TitelContemporary issues in corporate and marketing communications: Towards a socially responsible future : Proceedings of the 11th International CMC-Conference on Corporate and Marketing Communications, Ljubljana, April 21-22, 2006
RedaktørerKlement Podnar, Zlatko Janĉiĉ
ForlagUniversity of Ljubljana
Publikationsdato2006
Sider26-34
ISBN (Trykt)ISBN 961-90484-5-8
StatusUdgivet - 2006
BegivenhedInternational CMC-Conference on Corporate and Marketing Communications - Ljubljana, Slovenien
Varighed: 20 apr. 200621 apr. 2006
Konferencens nummer: 11

Konference

KonferenceInternational CMC-Conference on Corporate and Marketing Communications
Nummer11
LandSlovenien
ByLjubljana
Periode20/04/200621/04/2006

Citer dette

Langer, R., & Morsing, M. (2006). CSR-communication in the business press: Advantages of strategic ambiguity. I K. Podnar, & Z. Janĉiĉ (red.), Contemporary issues in corporate and marketing communications: Towards a socially responsible future: Proceedings of the 11th International CMC-Conference on Corporate and Marketing Communications, Ljubljana, April 21-22, 2006 (s. 26-34). University of Ljubljana.
Langer, Roy ; Morsing, Mette. / CSR-communication in the business press: Advantages of strategic ambiguity. Contemporary issues in corporate and marketing communications: Towards a socially responsible future: Proceedings of the 11th International CMC-Conference on Corporate and Marketing Communications, Ljubljana, April 21-22, 2006. red. / Klement Podnar ; Zlatko Janĉiĉ. University of Ljubljana, 2006. s. 26-34
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Langer, R & Morsing, M 2006, CSR-communication in the business press: Advantages of strategic ambiguity. i K Podnar & Z Janĉiĉ (red), Contemporary issues in corporate and marketing communications: Towards a socially responsible future: Proceedings of the 11th International CMC-Conference on Corporate and Marketing Communications, Ljubljana, April 21-22, 2006. University of Ljubljana, s. 26-34, International CMC-Conference on Corporate and Marketing Communications, Ljubljana, Slovenien, 20/04/2006.

CSR-communication in the business press: Advantages of strategic ambiguity. / Langer, Roy; Morsing, Mette.

Contemporary issues in corporate and marketing communications: Towards a socially responsible future: Proceedings of the 11th International CMC-Conference on Corporate and Marketing Communications, Ljubljana, April 21-22, 2006. red. / Klement Podnar; Zlatko Janĉiĉ. University of Ljubljana, 2006. s. 26-34.

Publikation: Bidrag til bog/antologi/rapportKonferencebidrag i proceedingsForskningpeer review

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AU - Morsing, Mette

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SN - ISBN 961-90484-5-8

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Langer R, Morsing M. CSR-communication in the business press: Advantages of strategic ambiguity. I Podnar K, Janĉiĉ Z, red., Contemporary issues in corporate and marketing communications: Towards a socially responsible future: Proceedings of the 11th International CMC-Conference on Corporate and Marketing Communications, Ljubljana, April 21-22, 2006. University of Ljubljana. 2006. s. 26-34