CSR-communication in the business press: Advantages of strategic ambiguity

Bidragets oversatte titel: CSR-kommunikation i erhvervspressen: Fordele af strategisk ambiguitet

Roy Langer, Mette Morsing

Publikation: Bidrag til bog/antologi/rapportKonferencebidrag i proceedingsForskningpeer review

OriginalsprogEngelsk
TitelContemporary issues in corporate and marketing communications: Towards a socially responsible future : Proceedings of the 11th International CMC-Conference on Corporate and Marketing Communications, Ljubljana, April 21-22, 2006
RedaktørerKlement Podnar, Zlatko Janĉiĉ
ForlagUniversity of Ljubljana
Publikationsdato2006
Sider26-34
ISBN (Trykt)ISBN 961-90484-5-8
StatusUdgivet - 2006
BegivenhedInternational CMC-Conference on Corporate and Marketing Communications - Ljubljana, Slovenien
Varighed: 20 apr. 200621 apr. 2006
Konferencens nummer: 11

Konference

KonferenceInternational CMC-Conference on Corporate and Marketing Communications
Nummer11
LandSlovenien
ByLjubljana
Periode20/04/200621/04/2006

Citer dette

Langer, R., & Morsing, M. (2006). CSR-communication in the business press: Advantages of strategic ambiguity. I K. Podnar, & Z. Janĉiĉ (red.), Contemporary issues in corporate and marketing communications: Towards a socially responsible future: Proceedings of the 11th International CMC-Conference on Corporate and Marketing Communications, Ljubljana, April 21-22, 2006 (s. 26-34). University of Ljubljana.