CSR-communication in the business press: Advantages of strategic ambiguity

Roy Langer; Mette Morsing

CSR-communication in the business press: Advantages of strategic ambiguity

Bidragets oversatte titel: CSR-kommunikation i erhvervspressen: Fordele af strategisk ambiguitet

Roy Langer, Mette Morsing

Journalism and Democracy

Publikation: Bidrag til bog/antologi/rapport › Konferencebidrag i proceedings › Forskning › peer review

Bidragets oversatte titel	CSR-kommunikation i erhvervspressen: Fordele af strategisk ambiguitet
Originalsprog	Engelsk
Titel	Contemporary issues in corporate and marketing communications: Towards a socially responsible future : Proceedings of the 11th International CMC-Conference on Corporate and Marketing Communications, Ljubljana, April 21-22, 2006
Redaktører	Klement Podnar, Zlatko Janĉiĉ
Forlag	University of Ljubljana
Publikationsdato	2006
Sider	26-34
ISBN (Trykt)	961-90484-5-8
Status	Udgivet - 2006
Begivenhed	International CMC-Conference on Corporate and Marketing Communications - Ljubljana, Slovenien Varighed: 20 apr. 2006 → 21 apr. 2006 Konferencens nummer: 11

Konference

Konference	International CMC-Conference on Corporate and Marketing Communications
Nummer	11
Land/Område	Slovenien
By	Ljubljana
Periode	20/04/2006 → 21/04/2006

Citer dette

Langer, R., & Morsing, M. (2006). CSR-communication in the business press: Advantages of strategic ambiguity. I K. Podnar, & Z. Janĉiĉ (red.), Contemporary issues in corporate and marketing communications: Towards a socially responsible future: Proceedings of the 11th International CMC-Conference on Corporate and Marketing Communications, Ljubljana, April 21-22, 2006 (s. 26-34). University of Ljubljana.

Langer, Roy ; Morsing, Mette. / CSR-communication in the business press: Advantages of strategic ambiguity. Contemporary issues in corporate and marketing communications: Towards a socially responsible future: Proceedings of the 11th International CMC-Conference on Corporate and Marketing Communications, Ljubljana, April 21-22, 2006. red. / Klement Podnar ; Zlatko Janĉiĉ. University of Ljubljana, 2006. s. 26-34

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title = "CSR-communication in the business press: Advantages of strategic ambiguity",

author = "Roy Langer and Mette Morsing",

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language = "English",

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pages = "26--34",

editor = "Klement Podnar and Zlatko Janĉiĉ",

booktitle = "Contemporary issues in corporate and marketing communications: Towards a socially responsible future",

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Langer, R & Morsing, M 2006, CSR-communication in the business press: Advantages of strategic ambiguity. i K Podnar & Z Janĉiĉ (red), Contemporary issues in corporate and marketing communications: Towards a socially responsible future: Proceedings of the 11th International CMC-Conference on Corporate and Marketing Communications, Ljubljana, April 21-22, 2006. University of Ljubljana, s. 26-34, International CMC-Conference on Corporate and Marketing Communications, Ljubljana, Slovenien, 20/04/2006.

CSR-communication in the business press: Advantages of strategic ambiguity. / Langer, Roy; Morsing, Mette.
Contemporary issues in corporate and marketing communications: Towards a socially responsible future: Proceedings of the 11th International CMC-Conference on Corporate and Marketing Communications, Ljubljana, April 21-22, 2006. red. / Klement Podnar; Zlatko Janĉiĉ. University of Ljubljana, 2006. s. 26-34.

Publikation: Bidrag til bog/antologi/rapport › Konferencebidrag i proceedings › Forskning › peer review

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Langer R, Morsing M. CSR-communication in the business press: Advantages of strategic ambiguity. I Podnar K, Janĉiĉ Z, red., Contemporary issues in corporate and marketing communications: Towards a socially responsible future: Proceedings of the 11th International CMC-Conference on Corporate and Marketing Communications, Ljubljana, April 21-22, 2006. University of Ljubljana. 2006. s. 26-34