CSR as enacted strategic ambiguity: A media content analysis

Mette Morsing, Jonas Eder Hansen, Roy Langer

Publikation: Bidrag til bog/antologi/rapportKonferencebidrag i proceedingsForskningpeer review

OriginalsprogEngelsk
TitelSustainable Marketing Leadership : A synthesis of polymorphous axioms, strategies and tactics
RedaktørerGeorge J. Avlonitis, Nicolaos Papavassiliou, Paulina Papastathopoulou
Antal sider5
Publikationsdato2006
ISBN (Trykt)9608919908
StatusUdgivet - 2006
BegivenhedEMAC-conference - Athen, Grækenland
Varighed: 23 maj 200626 maj 2006
Konferencens nummer: 35

Konference

KonferenceEMAC-conference
Nummer35
LandGrækenland
ByAthen
Periode23/05/200626/05/2006

Citer dette

Morsing, M., Eder Hansen, J., & Langer, R. (2006). CSR as enacted strategic ambiguity: A media content analysis. I G. J. Avlonitis, N. Papavassiliou, & P. Papastathopoulou (red.), Sustainable Marketing Leadership: A synthesis of polymorphous axioms, strategies and tactics