Corporate Public diplomacy as a Way to Develop Corporate Solutions That Are Socially Sustainable

Kirsten Mogensen

doi:10.1007/978-3-030-81743-5_12

Corporate Public diplomacy as a Way to Develop Corporate Solutions That Are Socially Sustainable

Kirsten Mogensen

Institut for Samfundsvidenskab og Erhverv

Publikation: Bidrag til bog/antologi/rapport › Bidrag til bog/antologi › Forskning › peer review

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Abstract

Using covid-19 as a context, this chapter discusses how a diplomatic approach
to stakeholders, including ordinary citizens, may help corporations behave in
ways that are considered legitimate by their social surroundings; find solutions
that are socially sustainable because they have public support; gain mandate to
play a role in governmental affairs; and limit expensive protests. Many large
corporations will need to change mentality to be perceived as responsible
partners in the work towards the SDGs.

Originalsprog	Engelsk
Titel	New Economies for Sustainability : Limits and Potentials for Possible Futures
Redaktører	luise Li Langergaard
Antal sider	15
Udgivelsessted	Charm, Switzerland
Forlag	Springer
Publikationsdato	2022
Sider	197-211
Kapitel	12
DOI	https://doi.org/10.1007/978-3-030-81743-5_12
Status	Udgivet - 2022

Navn	Ethical Economy
Nummer	59
ISSN	2211-2707

FN’s Verdensmål

Dette resultat bidrager til følgende verdensmål

Verdensmål 10 Mindre ulighed
Verdensmål 16 Fred, retfærdighed og stærke institutioner
Verdensmål 17 Partnerskaber for handling

Emneord

Sustainability spectrum
Corporate public diplomacy
Covid-19
Amazon
Corporate legitimacy diamond
Justification

Adgang til dokumentet

10.1007/978-3-030-81743-5_12

Chapter 12 - November 2020Accepteret manuskript, 302 KBLicens: Ikke-specificeret

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Citationsformater

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Corporate Public diplomacy as a Way to Develop Corporate Solutions That Are Socially Sustainable. / Mogensen, Kirsten.
New Economies for Sustainability: Limits and Potentials for Possible Futures. red. / luise Li Langergaard. Charm, Switzerland: Springer, 2022. s. 197-211 (Ethical Economy; Nr. 59).

Publikation: Bidrag til bog/antologi/rapport › Bidrag til bog/antologi › Forskning › peer review

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