Corporate Public diplomacy as a Way to Develop Corporate Solutions That Are Socially Sustainable

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Abstract

Using covid-19 as a context, this chapter discusses how a diplomatic approach
to stakeholders, including ordinary citizens, may help corporations behave in
ways that are considered legitimate by their social surroundings; find solutions
that are socially sustainable because they have public support; gain mandate to
play a role in governmental affairs; and limit expensive protests. Many large
corporations will need to change mentality to be perceived as responsible
partners in the work towards the SDGs.
OriginalsprogEngelsk
TitelNew Economies for Sustainability : Limits and Potentials for Possible Futures
Redaktørerluise Li Langergaard
Antal sider15
UdgivelsesstedCharm, Switzerland
ForlagSpringer
Publikationsdato2022
Sider197-211
Kapitel12
ISBN (Trykt)ISSN 2211-2707
ISBN (Elektronisk)2211-2723
DOI
StatusUdgivet - 2022
NavnEthical Economy
Nummer59
ISSN2211-2707

Emneord

  • Sustainability spectrum
  • Corporate public diplomacy
  • Covid-19
  • Amazon
  • Corporate legitimacy diamond
  • Justification

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