Corporate advertising: ethics, dialogue and legitimation in corporate discourse in the 1990s

    Publikation: Bidrag til bog/antologi/rapportBidrag til bog/antologiForskning

    OriginalsprogEngelsk
    TitelBusiness research yearbook : global perspectives in business
    RedaktørerAbbass F. Alkhafaji
    Udgivelses stedLanham
    ForlagUniversity Press of America
    Publikationsdato1994
    Sider112-116
    ISBN (Trykt)0-8191-9531
    StatusUdgivet - 1994

    Citer dette

    Schrøder, K. C. (1994). Corporate advertising: ethics, dialogue and legitimation in corporate discourse in the 1990s. I A. F. Alkhafaji (red.), Business research yearbook : global perspectives in business (s. 112-116). University Press of America.