Conviviality Evaluated: Market Entry and Expansion Strategy at the Pernod Ricard Groupe

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@misc{0c746d443a0a4dd889e4fdd46c21a17a,

title = "Conviviality Evaluated: Market Entry and Expansion Strategy at the Pernod Ricard Groupe",

author = "Camilla Jensen and Peter Zamborsky",

year = "2018",

month = jun,

day = "1",

doi = "10.4135/9781526437068",

language = "English",

publisher = "SAGE Publications",

type = "Other",

}