Conviviality Evaluated: Market Entry and Expansion Strategy at the Pernod Ricard Groupe

Camilla Jensen, Peter Zamborsky

Publikation: AndetAndet bidragForskning

OriginalsprogEngelsk
Publikationsdato2018
UdgiverSAGE Publications
Antal sider20
DOI
StatusUdgivet - 2018
Udgivet eksterntJa

Citer dette

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title = "Conviviality Evaluated: Market Entry and Expansion Strategy at the Pernod Ricard Groupe",
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year = "2018",
doi = "10.4135/9781526437068",
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Conviviality Evaluated: Market Entry and Expansion Strategy at the Pernod Ricard Groupe. / Jensen, Camilla; Zamborsky, Peter.

20 s. SAGE Publications. 2018, Undervisningscase.

Publikation: AndetAndet bidragForskning

TY - GEN

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AU - Jensen, Camilla

AU - Zamborsky, Peter

PY - 2018

Y1 - 2018

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DO - 10.4135/9781526437068

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