Consumers’ perspectives on Corporate Social Responsibility: A comparison of two Danish samples and implications for communication strategies

Roy Langer, Suzanne C. Beckmann, Mette Morsing, Steen Vallentin

    Publikation: KonferencebidragPosterForskning

    OriginalsprogEngelsk
    Publikationsdato2005
    StatusUdgivet - 2005
    BegivenhedRejuvenating Marketing: contamination, innovation, integration, - EMAC, Italien
    Varighed: 24 maj 200527 maj 2005
    Konferencens nummer: 34

    Konference

    KonferenceRejuvenating Marketing: contamination, innovation, integration,
    Nummer34
    LandItalien
    ByEMAC
    Periode24/05/200527/05/2005

    Bibliografisk note

    Titel på proceedings: 34th EMAC-conference, Rejuvenating Marketing: contamination, innovation, integration

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