Consumers’ perspectives on Corporate Social Responsibility

A comparison of two Danish samples and implications for communication strategies

Roy Langer, Suzanne C. Beckmann, Mette Morsing, Steen Vallentin

    Publikation: KonferencebidragPosterForskning

    OriginalsprogEngelsk
    Publikationsdato2005
    StatusUdgivet - 2005
    BegivenhedRejuvenating Marketing: contamination, innovation, integration, - EMAC, Italien
    Varighed: 24 maj 200527 maj 2005
    Konferencens nummer: 34

    Konference

    KonferenceRejuvenating Marketing: contamination, innovation, integration,
    Nummer34
    LandItalien
    ByEMAC
    Periode24/05/200527/05/2005

    Bibliografisk note

    Titel på proceedings: 34th EMAC-conference, Rejuvenating Marketing: contamination, innovation, integration

    Citer dette

    Langer, R., Beckmann, S. C., Morsing, M., & Vallentin, S. (2005). Consumers’ perspectives on Corporate Social Responsibility: A comparison of two Danish samples and implications for communication strategies. Poster session præsenteret på Rejuvenating Marketing: contamination, innovation, integration, EMAC, Italien.
    Langer, Roy ; Beckmann, Suzanne C. ; Morsing, Mette ; Vallentin, Steen. / Consumers’ perspectives on Corporate Social Responsibility : A comparison of two Danish samples and implications for communication strategies. Poster session præsenteret på Rejuvenating Marketing: contamination, innovation, integration, EMAC, Italien.
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    note = "Titel p{\aa} proceedings: 34th EMAC-conference, Rejuvenating Marketing: contamination, innovation, integration; null ; Conference date: 24-05-2005 Through 27-05-2005",
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    Langer, R, Beckmann, SC, Morsing, M & Vallentin, S 2005, 'Consumers’ perspectives on Corporate Social Responsibility: A comparison of two Danish samples and implications for communication strategies' Rejuvenating Marketing: contamination, innovation, integration, EMAC, Italien, 24/05/2005 - 27/05/2005, .

    Consumers’ perspectives on Corporate Social Responsibility : A comparison of two Danish samples and implications for communication strategies. / Langer, Roy; Beckmann, Suzanne C.; Morsing, Mette; Vallentin, Steen.

    2005. Poster session præsenteret på Rejuvenating Marketing: contamination, innovation, integration, EMAC, Italien.

    Publikation: KonferencebidragPosterForskning

    TY - CONF

    T1 - Consumers’ perspectives on Corporate Social Responsibility

    T2 - A comparison of two Danish samples and implications for communication strategies

    AU - Langer, Roy

    AU - Beckmann, Suzanne C.

    AU - Morsing, Mette

    AU - Vallentin, Steen

    N1 - Titel på proceedings: 34th EMAC-conference, Rejuvenating Marketing: contamination, innovation, integration

    PY - 2005

    Y1 - 2005

    M3 - Poster

    ER -

    Langer R, Beckmann SC, Morsing M, Vallentin S. Consumers’ perspectives on Corporate Social Responsibility: A comparison of two Danish samples and implications for communication strategies. 2005. Poster session præsenteret på Rejuvenating Marketing: contamination, innovation, integration, EMAC, Italien.