Comparing Axiological and Personality Approaches to Brand Profiling: an Examination of Mercedes (Sweden)

Publikation: Konferencebidrag › Paper › Forskning › peer review

Originalsprog	Engelsk
Publikationsdato	2010
Status	Udgivet - 2010
Begivenhed	American Marketing Association Summers Educators Conference, 13-15 August, Boston, USA - Boston, USA Varighed: 13 aug. 2010 → 15 aug. 2010

Konference	American Marketing Association Summers Educators Conference, 13-15 August, Boston, USA
Land/Område	USA
By	Boston
Periode	13/08/2010 → 15/08/2010

Citer dette

@conference{d42cda70075811df9c9e000ea68e967b,

title = "Comparing Axiological and Personality Approaches to Brand Profiling: an Examination of Mercedes (Sweden)",

author = "Jan Mattsson and Stuart Barnes",

year = "2010",

language = "English",

note = "American Marketing Association Summers Educators Conference, 13-15 August, Boston, USA ; Conference date: 13-08-2010 Through 15-08-2010",

}