Comparing Axiological and Personality Approaches to Brand Profiling: an Examination of Mercedes (Sweden)

Jan Mattsson, Stuart Barnes

    Publikation: KonferencebidragPaperForskningpeer review

    OriginalsprogEngelsk
    Publikationsdato2010
    StatusUdgivet - 2010
    BegivenhedAmerican Marketing Association Summers Educators Conference, 13-15 August, Boston, USA - Boston, USA
    Varighed: 13 aug. 201015 aug. 2010

    Konference

    KonferenceAmerican Marketing Association Summers Educators Conference, 13-15 August, Boston, USA
    LandUSA
    ByBoston
    Periode13/08/201015/08/2010

    Citer dette

    Mattsson, J., & Barnes, S. (2010). Comparing Axiological and Personality Approaches to Brand Profiling: an Examination of Mercedes (Sweden). Afhandling præsenteret på American Marketing Association Summers Educators Conference, 13-15 August, Boston, USA, Boston, USA.