Communication ethics and the receiver: Contribution to an ethic of strategic mass communication

Jan Foght Mikkelsen

doi:10.7146/mediekultur.v33i63.23511

Communication ethics and the receiver: Contribution to an ethic of strategic mass communication

Publikation: Bidrag til tidsskrift › Tidsskriftartikel › Forskning › peer review

Abstract

Forfatteren ønsker at bidrage til en etik for strategisk massekommuniktion ved at foreslå en generel norm for al strategisk kommunikation. Forfatteren ønsker at gøre rede for normens fokuspunkt, dens etiske basis, en præcis definition af normen og at vise hvordan den fungerer. Denne norm fokuserer udelukkende på på de overtalende midler som en afsender bruger for at få sit budskab igennem til modtager. Spørgsmålet er om disse midler vildleder modtageren. For at kunne svare på dette spørgsmål foreslås normen "fairness" som defineres ud fra modtagerens synspunkt. Det vises hvordan fairness tillader os at identificere vildledende overtalelsmidler og at vurdere dem på et fælles etisk grundlag

Originalsprog	Engelsk
Tidsskrift	MedieKultur: Journal of media and communication research
Vol/bind	33
Udgave nummer	63
Sider (fra-til)	85-102
ISSN	0900-9671
DOI	https://doi.org/10.7146/mediekultur.v33i63.23511
Status	Udgivet - nov. 2017

Link til dokument

10.7146/mediekultur.v33i63.23511

Communication_ethics_and_the_receiverForlagets udgivne version, 553 KB

Citer dette

Mikkelsen, J. F. (2017). Communication ethics and the receiver: Contribution to an ethic of strategic mass communication. MedieKultur: Journal of media and communication research, 33(63), 85-102. https://doi.org/10.7146/mediekultur.v33i63.23511

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