Communication ethics and the receiver: Contribution to an ethic of strategic mass communication

Jan Foght Mikkelsen

Publikation: Bidrag til tidsskrift › Tidsskriftartikel › Forskning › peer review

Resumé

Forfatteren ønsker at bidrage til en etik for strategisk massekommuniktion ved at foreslå en generel norm for al strategisk kommunikation. Forfatteren ønsker at gøre rede for normens fokuspunkt, dens etiske basis, en præcis definition af normen og at vise hvordan den fungerer. Denne norm fokuserer udelukkende på på de overtalende midler som en afsender bruger for at få sit budskab igennem til modtager. Spørgsmålet er om disse midler vildleder modtageren. For at kunne svare på dette spørgsmål foreslås normen "fairness" som defineres ud fra modtagerens synspunkt. Det vises hvordan fairness tillader os at identificere vildledende overtalelsmidler og at vurdere dem på et fælles etisk grundlag
OriginalsprogEngelsk
TidsskriftMedieKultur: Journal of media and communication research
Vol/bind33
Udgave nummer63
Sider (fra-til)85-102
ISSN0900-9671
DOI
StatusUdgivet - nov. 2017

Citer dette

Mikkelsen, Jan Foght. / Communication ethics and the receiver : Contribution to an ethic of strategic mass communication. I: MedieKultur: Journal of media and communication research. 2017 ; Bind 33, Nr. 63. s. 85-102.
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Mikkelsen, JF 2017, 'Communication ethics and the receiver: Contribution to an ethic of strategic mass communication' MedieKultur: Journal of media and communication research, bind 33, nr. 63, s. 85-102. https://doi.org/10.7146/mediekultur.v33i63.23511

Communication ethics and the receiver : Contribution to an ethic of strategic mass communication. / Mikkelsen, Jan Foght.

I: MedieKultur: Journal of media and communication research, Bind 33, Nr. 63, 11.2017, s. 85-102.

Publikation: Bidrag til tidsskrift › Tidsskriftartikel › Forskning › peer review

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Mikkelsen JF. Communication ethics and the receiver: Contribution to an ethic of strategic mass communication. MedieKultur: Journal of media and communication research. 2017 nov;33(63):85-102. https://doi.org/10.7146/mediekultur.v33i63.23511

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