Common Mistakes in Designing and Implementing Service Guarantees

Publikation: Bidrag til tidsskrift › Tidsskriftartikel › Forskning › peer review

Originalsprog	Engelsk
Tidsskrift	Journal of Services Marketing
Vol/bind	25
Udgave nummer	6
Sider (fra-til)	451-461
ISSN	0887-6045
DOI	https://doi.org/10.1108/08876041111161041
Status	Udgivet - 2011

Link til dokument

@article{f1e1f960460a11dfaeff000ea68e967b,

title = "Common Mistakes in Designing and Implementing Service Guarantees",

author = "Jan Mattsson and Rod McColl",

year = "2011",

doi = "10.1108/08876041111161041",

language = "English",

volume = "25",

pages = "451--461",

journal = "Journal of Services Marketing",

issn = "0887-6045",

publisher = "JAI Press",

number = "6",

}