Challenges to Deploy Service Design in Organizations: Analysis Through “Scaling Up” Workshops

Fumiya Akasaka, Takehiko Ohno, Mika Yasuoka

Publikation: Bidrag til bog/antologi/rapportBidrag til bog/antologiForskningpeer review

Abstract

More and more companies are applying service design approaches to develop services and products. Not every project, however, has achieved its goals. In many cases, difficulties arise from organizational issues such as organization structure and evaluation system. In this research, we held workshops where success and failure factors of service design projects in organization are presented. By analysing the results, we construct a model that explains the “difficulties of deploying the service design approach in organization.” On the basis of the model, this paper discusses the challenges to the deployment of the service design approach in organizations.
OriginalsprogEngelsk
TitelServiceology for Smart Service System : Selected papers of the 3rd International Conference of Serviceology
RedaktørerYuriko Sawatani, James Spohrer, Stephen Kwan, Takeshi Takenaka
Antal sider10
UdgivelsesstedTokyo
ForlagSpringer
Publikationsdato2017
Udgave1
Sider89-98
ISBN (Trykt)9784431560722
ISBN (Elektronisk)9784431560746
DOI
StatusUdgivet - 2017
Udgivet eksterntJa

Emneord

  • Service design
  • Organization
  • Workshop

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