Campaigning and contestation: Comments on politicians’ Facebook pages during the 2011 Danish general election campaign

Publikation: Bidrag til tidsskriftTidsskriftartikelForskningpeer review


This article is a critical study of the Facebook pages of politicians as public spheres using Dahlberg’s notion of contestation. A method is implemented inspired by qualitative content analysis and including focus groups in order to study citizen comments on eight main political candidates’ Facebook pages during the 2011 Danish election campaign. An analytical framework is presented that conceptualizes the particular platform as a dinner party, with a dinner table, a host, and the invited guests. The dinner party exhibits the interplay between these elements and how they limit the option of contesting the dominating discourse in favor of a supportive marketing logic.
TidsskriftSocial Media + Society
Udgave nummer2
StatusUdgivet - 2015
Udgivet eksterntJa


  • facebook
  • Politics
  • public sphere
  • contestation
  • election campaign

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