Building Tribal Communities in the Collaborative Economy

An Innovation Framework

Stuart Barnes, Jan Mattsson

Publikation: Bidrag til tidsskriftTidsskriftartikelForskningpeer review

Resumé

Important notice rom the publisher regarding the attached Open Access document: “This is an Accepted Manuscript of an article published by Taylor & Francis in Prometheus on January 30th 2017, available online: http://www.tandfonline.com/10.1080/08109028.2017.1279875.”
OriginalsprogEngelsk
TidsskriftPrometheus
Vol/bind34
Udgave nummer2
Sider (fra-til)95-113
ISSN0810-9028
DOI
StatusUdgivet - 2016

Citer dette

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title = "Building Tribal Communities in the Collaborative Economy: An Innovation Framework",
abstract = "In recent years, there has been a groundswell of initiatives aimed at providing platforms to share resources among people. Collaborative consumption provides a model for a ‘sharing economy’ where the dominant logic of consumers is resource access rather than ownership. This study examines the nature and development of a variety of collaborative consumption businesses; in particular, we explore how start-up entrepreneurs see the problems of creating a tribal community among customers and users. Interviews were carried out with founders and co-founders of collaborative consumption ventures during 2014–15. The results suggest that these organisations face many common issues. We develop and apply a framework to understand some of these. We find that collaborative consumption entrepreneurs strive to build a tribal community by matching, in an innovative way, supply and demand. This is typically done by co-creating shared commonality, developing scalable electronic platforms, and building trust into platforms using social media to develop proxy social capital. Consequently, by using existing ecosystems of social media, tribal communities can be formed and scaled much more quickly than via traditional marketing approaches.",
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Building Tribal Communities in the Collaborative Economy : An Innovation Framework. / Barnes, Stuart; Mattsson, Jan.

I: Prometheus, Bind 34, Nr. 2, 2016, s. 95-113.

Publikation: Bidrag til tidsskriftTidsskriftartikelForskningpeer review

TY - JOUR

T1 - Building Tribal Communities in the Collaborative Economy

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AU - Mattsson, Jan

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PY - 2016

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