Building Consumer Tribes on the Web with Electronic Word of Mouth

Markus Holzweber, Jan Mattsson, Craig Standing

Publikation: KonferencebidragPaperForskningpeer review

OriginalsprogEngelsk
Publikationsdato2013
StatusUdgivet - 2013
BegivenhedXXIII RESER Conference: Finding Growth through Service Activities in Barren Times - Hotel Aquabella, Aix-en-Provence, Frankrig
Varighed: 19 sep. 201321 sep. 2013
Konferencens nummer: XXIII RESER Conference
http://www.reser.net/conference/upcoming-conference/23%5E0-international-reser-conference-aix-en-provence-france-19-21-septembre-2013

Konference

KonferenceXXIII RESER Conference
NummerXXIII RESER Conference
LokationHotel Aquabella
LandFrankrig
ByAix-en-Provence
Periode19/09/201321/09/2013
Internetadresse

Citer dette

Holzweber, M., Mattsson, J., & Standing, C. (2013). Building Consumer Tribes on the Web with Electronic Word of Mouth. Afhandling præsenteret på XXIII RESER Conference, Aix-en-Provence, Frankrig.