Brand Value in Virtual Worlds: An Axiological Approach

Publikation: Bidrag til tidsskrift › Tidsskriftartikel › Forskning › peer review

Originalsprog	Engelsk
Tidsskrift	Journal of Electronic Commerce Research (Online Edition)
Vol/bind	9
Udgave nummer	3
Sider (fra-til)	195-206
ISSN	1526-6133
Status	Udgivet - 2008

Link til dokument

@article{56940f80b94811dc9601000ea68e967b,

title = "Brand Value in Virtual Worlds: An Axiological Approach",

author = "Stuart Barnes and Jan Mattsson",

year = "2008",

language = "English",

volume = "9",

pages = "195--206",

journal = "Journal of Electronic Commerce Research (Online Edition)",

issn = "1526-6133",

publisher = "College of Commerce, National Chengchi University",

number = "3",

}