Brand Value in Virtual Worlds

An Axiological Approach

Stuart Barnes, Jan Mattsson

    Publikation: Bidrag til tidsskriftTidsskriftartikelForskningpeer review

    OriginalsprogEngelsk
    TidsskriftJournal of Electronic Commerce Research (Online Edition)
    Vol/bind9
    Udgave nummer3
    Sider (fra-til)195-206
    ISSN1526-6133
    StatusUdgivet - 2008

    Citer dette

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    Brand Value in Virtual Worlds : An Axiological Approach. / Barnes, Stuart; Mattsson, Jan.

    I: Journal of Electronic Commerce Research (Online Edition), Bind 9, Nr. 3, 2008, s. 195-206.

    Publikation: Bidrag til tidsskriftTidsskriftartikelForskningpeer review

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    AU - Mattsson, Jan

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    JO - Journal of Electronic Commerce Research (Online Edition)

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