Brand Aid

Shopping Well to Save the World

Lisa Ann Richey, Stefano Ponte

    Publikation: Bog/antologi/afhandling/rapportBogForskningpeer review

    Resumé


    A critical account of the rise of celebrity-driven “compassionate consumption”

    Cofounded by the rock star Bono in 2006, Product RED exemplifies a new trend in celebrity-driven international aid and development, one explicitly linked to commerce, not philanthropy. Brand Aid offers a deeply informed and stinging critique of “compassionate consumption,” arguing that such campaigns advance the expansion of consumption far more than they meet the needs of the people they ostensibly serve.
    OriginalsprogEngelsk
    ForlagUniversity of Minnesota Press
    Antal sider272
    ISBN (Trykt)978-0-8166-6546-4
    StatusUdgivet - 2011

    Citer dette

    Richey, L. A., & Ponte, S. (2011). Brand Aid: Shopping Well to Save the World. University of Minnesota Press.
    Richey, Lisa Ann ; Ponte, Stefano. / Brand Aid : Shopping Well to Save the World. University of Minnesota Press, 2011. 272 s.
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    Richey, LA & Ponte, S 2011, Brand Aid: Shopping Well to Save the World. University of Minnesota Press.

    Brand Aid : Shopping Well to Save the World. / Richey, Lisa Ann; Ponte, Stefano.

    University of Minnesota Press, 2011. 272 s.

    Publikation: Bog/antologi/afhandling/rapportBogForskningpeer review

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    Richey LA, Ponte S. Brand Aid: Shopping Well to Save the World. University of Minnesota Press, 2011. 272 s.