Abstract
A critical account of the rise of celebrity-driven “compassionate consumption”
Cofounded by the rock star Bono in 2006, Product RED exemplifies a new trend in celebrity-driven international aid and development, one explicitly linked to commerce, not philanthropy. Brand Aid offers a deeply informed and stinging critique of “compassionate consumption,” arguing that such campaigns advance the expansion of consumption far more than they meet the needs of the people they ostensibly serve.
| Originalsprog | Engelsk |
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| Forlag | University of Minnesota Press |
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| Antal sider | 272 |
| ISBN (Trykt) | 978-0-8166-6546-4 |
| Status | Udgivet - 2011 |