Boycott or Buycott? Malay Middle-Class Consumption Post-9/11

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    Much current anti-consumerist and anti-globalisation discourse identifies

    boycotting as an immensely powerful force. Religious and secular activists alike promote consumer boycotts as a type of practised resistance that promises to break US

    economic, military and cultural hegemony. Obviously, consumers’ support is essential

    for the success of such boycotts, and I argue that insufficient anthropological attention has been paid to the micro-social logics of modern forms of boycotting. This article

    examines the political and cultural effects of the Islamic opposition’s call to boycott

    US goods in Malaysia in the wake of 9/11. I shall show how this issue evokes a wide

    range of contestations and paradoxes in the everyday lives of suburban Malay Muslim

    middle-class families. Most of all, the boycott confronts divergent Malay middle-class

    groups with the problem of how to translate intentionality into practice. 

    Udgivelsesdato: March
    Udgave nummer1
    Sider (fra-til)29-50
    Antal sider23
    StatusUdgivet - 2007

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