Abstract
Much current anti-consumerist and anti-globalisation discourse identifies
boycotting as an immensely powerful force. Religious and secular activists alike promote consumer boycotts as a type of practised resistance that promises to break US
economic, military and cultural hegemony. Obviously, consumers’ support is essential
for the success of such boycotts, and I argue that insufficient anthropological attention has been paid to the micro-social logics of modern forms of boycotting. This article
examines the political and cultural effects of the Islamic opposition’s call to boycott
US goods in Malaysia in the wake of 9/11. I shall show how this issue evokes a wide
range of contestations and paradoxes in the everyday lives of suburban Malay Muslim
middle-class families. Most of all, the boycott confronts divergent Malay middle-class
groups with the problem of how to translate intentionality into practice.
Udgivelsesdato: March
Originalsprog | Engelsk |
---|---|
Tidsskrift | Ethnos |
Vol/bind | 72 |
Udgave nummer | 1 |
Sider (fra-til) | 29-50 |
Antal sider | 23 |
ISSN | 0014-1844 |
Status | Udgivet - 2007 |