Abstract
Joseph Turow?s The Daily You takes us behind the scenes of the advertising industry to get a better sense of not just how its capitalistic rationale is put into practice but its potential impact on individuals in a consumer society. While readers are probably most familiar with his Breaking Up America (Turow, 1997), this book is a more natural development of its 2006 antecedent, Niche Envy. Indeed The Daily You contains familiar arguments Turow has made previously about marketing discrimination and profiling in a digital age, but this book delves further into the actual mechanics and end-goals of how advertising companies gather data, profile people, and try to follow ?valuable? individuals across as many possible geographic locations and devices as possible.
Originalsprog | Engelsk |
---|---|
Tidsskrift | New Media & Society |
Vol/bind | 16 |
Udgave nummer | 6 |
Sider (fra-til) | 1034-1036 |
Antal sider | 3 |
ISSN | 1461-4448 |
DOI | |
Status | Udgivet - sep. 2014 |
Udgivet eksternt | Ja |