Big Data in political communication

Peter Aagaard

doi:10.4337/9781788112352.00020

Big Data in political communication

Bidragets oversatte titel: Big data i politisk kommunikation

Peter Aagaard

Institut for Samfundsvidenskab og Erhverv

Publikation: Bidrag til bog/antologi/rapport › Bidrag til bog/antologi › Forskning › peer review

Abstract

This chapter will address the growing use of big data in political communication. Since the 1980s, political communication has undergone a professionalization process due to the rise of political marketing (market research, focus groups, targeting advertising). Today, in the era of big data, political communication is moving into a new phase, which we might term ‘Political Marketing 2.0’, in which big data is being used to launch sophisticated micro-marketing initiatives with the aim of targeting highly segmented groups of voters, donors and supporter

Bidragets oversatte titel	Big data i politisk kommunikation
Originalsprog	Engelsk
Titel	Big Data : Promise, Application and Pitfalls
Redaktører	John Storm Pedersen, Adrian Wilkinson
Antal sider	23
Udgivelsessted	Cheltenham
Forlag	Edward Elgar Publishing
Publikationsdato	nov. 2019
Sider	325-347
Kapitel	16
ISBN (Trykt)	9781788112345
ISBN (Elektronisk)	9781788112352
DOI	https://doi.org/10.4337/9781788112352.00020
Status	Udgivet - nov. 2019

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