Big Data in political communication

Bidragets oversatte titel: Big data i politisk kommunikation

Publikation: Bidrag til bog/antologi/rapportBidrag til bog/antologiForskningpeer review

Resumé

This chapter will address the growing use of big data in political communication. Since the 1980s, political communication has undergone a professionalization process due to the rise of political marketing (market research, focus groups, targeting advertising). Today, in the era of big data, political communication is moving into a new phase, which we might term ‘Political Marketing 2.0’, in which big data is being used to launch sophisticated micro-marketing initiatives with the aim of targeting highly segmented groups of voters, donors and supporter
OriginalsprogEngelsk
TitelBig Data: Promise, Application and Pitfalls
RedaktørerJohn Storm Pedersen, Adrian Wilkinson
Antal sider23
ForlagEdward Elgar Publishing
Publikationsdatonov. 2019
Sider325-347
Kapitel16
StatusUdgivet - nov. 2019

Citer dette

Aagaard, P. (2019). Big Data in political communication. I J. Storm Pedersen, & A. Wilkinson (red.), Big Data: Promise, Application and Pitfalls (s. 325-347). Edward Elgar Publishing.
Aagaard, Peter. / Big Data in political communication. Big Data: Promise, Application and Pitfalls. red. / John Storm Pedersen ; Adrian Wilkinson. Edward Elgar Publishing, 2019. s. 325-347
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Aagaard, P 2019, Big Data in political communication. i J Storm Pedersen & A Wilkinson (red), Big Data: Promise, Application and Pitfalls. Edward Elgar Publishing, s. 325-347.

Big Data in political communication. / Aagaard, Peter.

Big Data: Promise, Application and Pitfalls. red. / John Storm Pedersen; Adrian Wilkinson. Edward Elgar Publishing, 2019. s. 325-347.

Publikation: Bidrag til bog/antologi/rapportBidrag til bog/antologiForskningpeer review

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Aagaard P. Big Data in political communication. I Storm Pedersen J, Wilkinson A, red., Big Data: Promise, Application and Pitfalls. Edward Elgar Publishing. 2019. s. 325-347