Resumé
| Originalsprog | Engelsk |
|---|---|
| Titel | Big Data: Promise, Application and Pitfalls |
| Redaktører | John Storm Pedersen, Adrian Wilkinson |
| Antal sider | 23 |
| Forlag | Edward Elgar Publishing |
| Publikationsdato | nov. 2019 |
| Sider | 325-347 |
| Kapitel | 16 |
| Status | Udgivet - nov. 2019 |
Citer dette
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Big Data in political communication. / Aagaard, Peter.
Big Data: Promise, Application and Pitfalls. red. / John Storm Pedersen; Adrian Wilkinson. Edward Elgar Publishing, 2019. s. 325-347.Publikation: Bidrag til bog/antologi/rapport › Bidrag til bog/antologi › Forskning › peer review
TY - CHAP
T1 - Big Data in political communication
AU - Aagaard, Peter
PY - 2019/11
Y1 - 2019/11
N2 - This chapter will address the growing use of big data in political communication. Since the 1980s, political communication has undergone a professionalization process due to the rise of political marketing (market research, focus groups, targeting advertising). Today, in the era of big data, political communication is moving into a new phase, which we might term ‘Political Marketing 2.0’, in which big data is being used to launch sophisticated micro-marketing initiatives with the aim of targeting highly segmented groups of voters, donors and supporters
AB - This chapter will address the growing use of big data in political communication. Since the 1980s, political communication has undergone a professionalization process due to the rise of political marketing (market research, focus groups, targeting advertising). Today, in the era of big data, political communication is moving into a new phase, which we might term ‘Political Marketing 2.0’, in which big data is being used to launch sophisticated micro-marketing initiatives with the aim of targeting highly segmented groups of voters, donors and supporters
M3 - Book chapter
SP - 325
EP - 347
BT - Big Data: Promise, Application and Pitfalls
A2 - Storm Pedersen, John
A2 - Wilkinson, Adrian
PB - Edward Elgar Publishing
ER -