Audience semiotics, interpretive communities and the ethnographic turn in media research

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@article{4ff5f74052cb11dbb97a000ea68e967b,

title = "Audience semiotics, interpretive communities and the ethnographic turn in media research",

author = "Schr{\o}der, {Kim Christian}",

year = "1994",

language = "English",

volume = "16",

pages = "337--347",

journal = "Media, Culture & Society",

issn = "0163-4437",

publisher = "SAGE Publications",

number = "2",

}