Resumé
| Originalsprog | Engelsk |
|---|---|
| Tidsskrift | Television & New Media |
| Vol/bind | 20 |
| Udgave nummer | 2 |
| Sider (fra-til) | 155-169 |
| Antal sider | 15 |
| ISSN | 1527-4764 |
| DOI | |
| Status | Udgivet - 2019 |
Citer dette
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Audience Reception Research in a Post-broadcasting Digital Age. / Schrøder, Kim Christian.
I: Television & New Media, Bind 20, Nr. 2, 2019, s. 155-169.Publikation: Bidrag til tidsskrift › Tidsskriftartikel › Forskning › peer review
TY - JOUR
T1 - Audience Reception Research in a Post-broadcasting Digital Age
AU - Schrøder, Kim Christian
PY - 2019
Y1 - 2019
N2 - Audience reception research was a child of the broadcasting age, emerging strongly as a subdiscipline in media and communication research in the 1980s. Many saw reception research as a cross-fertilizing force theoretically and methodologically, bringing together research traditions from the humanities and the social sciences, and adding a qualitative orientation to the near-hegemonic rule of quantitative methods in audience research. This article discusses the ways in which reception research is reinventing itself in a post-broadcasting age. With sense-making processes as the continued key concern, three transformations are affecting the trajectory of reception research: An empirical shift has occurred from analyzing viewers’ “decoding” encounters with media “texts” to mapping audience participation in the wider mediascapes of traditional, digital, and social media; a theoretical adoption of, and contributions to, theories of participation and mediatization; and a methodological shift from purely qualitative to a mixed-method research design.
AB - Audience reception research was a child of the broadcasting age, emerging strongly as a subdiscipline in media and communication research in the 1980s. Many saw reception research as a cross-fertilizing force theoretically and methodologically, bringing together research traditions from the humanities and the social sciences, and adding a qualitative orientation to the near-hegemonic rule of quantitative methods in audience research. This article discusses the ways in which reception research is reinventing itself in a post-broadcasting age. With sense-making processes as the continued key concern, three transformations are affecting the trajectory of reception research: An empirical shift has occurred from analyzing viewers’ “decoding” encounters with media “texts” to mapping audience participation in the wider mediascapes of traditional, digital, and social media; a theoretical adoption of, and contributions to, theories of participation and mediatization; and a methodological shift from purely qualitative to a mixed-method research design.
U2 - 10.1177/1527476418811114
DO - 10.1177/1527476418811114
M3 - Journal article
VL - 20
SP - 155
EP - 169
JO - Television & New Media
JF - Television & New Media
SN - 1527-4764
IS - 2
ER -