Projekter pr. år
Abstract
Audience reception research was a child of the broadcasting age, emerging strongly as a subdiscipline in media and communication research in the 1980s. Many saw reception research as a cross-fertilizing force theoretically and methodologically, bringing together research traditions from the humanities and the social sciences, and adding a qualitative orientation to the near-hegemonic rule of quantitative methods in audience research. This article discusses the ways in which reception research is reinventing itself in a post-broadcasting age. With sense-making processes as the continued key concern, three transformations are affecting the trajectory of reception research: An empirical shift has occurred from analyzing viewers’ “decoding” encounters with media “texts” to mapping audience participation in the wider mediascapes of traditional, digital, and social media; a theoretical adoption of, and contributions to, theories of participation and mediatization; and a methodological shift from purely qualitative to a mixed-method research design.
Originalsprog | Engelsk |
---|---|
Tidsskrift | Television & New Media |
Vol/bind | 20 |
Udgave nummer | 2 |
Sider (fra-til) | 155-169 |
Antal sider | 15 |
ISSN | 1527-4764 |
DOI | |
Status | Udgivet - 2019 |
Projekter
- 1 Igangværende
-
Beyond the Here and Now of News
Peters, C., Schrøder, K. C., Lehaff, J. & Vulpius, J.
01/09/2018 → 31/08/2023
Projekter: Projekt › Forskning
Fil