Assessing a Future Disruptive Technology: Business Model Implications of Programmatic TV

Henrik Jensen, Kristian J. Sund

Publikation: KonferencebidragPaperForskningpeer review

OriginalsprogEngelsk
Publikationsdato2017
StatusUdgivet - 2017
BegivenhedAcademy of Management 2017 Annual Meeting: At the interface - Hyatt Regency Atlanta, Atlanta, USA
Varighed: 4 aug. 20178 aug. 2017
Konferencens nummer: 77

Konference

KonferenceAcademy of Management 2017 Annual Meeting
Nummer77
LokationHyatt Regency Atlanta
LandUSA
ByAtlanta
Periode04/08/201708/08/2017

Citer dette

Jensen, H., & Sund, K. J. (2017). Assessing a Future Disruptive Technology: Business Model Implications of Programmatic TV. Afhandling præsenteret på Academy of Management 2017 Annual Meeting, Atlanta, USA.