Assessing a Future Disruptive Technology: Business Model Implications of Programmatic TV

Publikation: Konferencebidrag › Paper › Forskning › peer review

Originalsprog	Engelsk
Publikationsdato	2017
Status	Udgivet - 2017
Begivenhed	Academy of Management 2017 Annual Meeting: At the interface - Hyatt Regency Atlanta, Atlanta, USA Varighed: 4 aug. 2017 → 8 aug. 2017 Konferencens nummer: 77

Konference	Academy of Management 2017 Annual Meeting
Nummer	77
Lokation	Hyatt Regency Atlanta
Land/Område	USA
By	Atlanta
Periode	04/08/2017 → 08/08/2017

Citer dette

@conference{71b32ce592a5411691768701316a2b06,

title = "Assessing a Future Disruptive Technology: Business Model Implications of Programmatic TV",

author = "Henrik Jensen and Sund, {Kristian J.}",

year = "2017",

language = "English",

note = "Academy of Management 2017 Annual Meeting : At the interface, AOM 2017 ; Conference date: 04-08-2017 Through 08-08-2017",

}