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Abstract
Existing literature suggests that one reason why incumbent firms fail at radical business model innovation is the existence of cognitive barriers, such as a dominant core business logic. Such a dominant logic may result in organizational tensions, when a new logic emerges. In a related article in Technological Forecasting & Social Change, we argue that differences in strategic issue identification and interpretation can help to explain the cognitive barriers in this context. In the present article, we propose and demonstrate a 7-step Delphi based method to elicit and examine differences in the perception of industry trends, comparing innovators, core business employees, and external experts. We use the case study of a leading Nordic insurance firm to illustrate the method.
Originalsprog | Engelsk |
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Artikelnummer | 101081 |
Tidsskrift | MethodsX |
Vol/bind | 7 |
Antal sider | 10 |
ISSN | 2215-0161 |
DOI | |
Status | Udgivet - 6 okt. 2020 |
Projekter
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