A model of visual, aesthetic communication focusing on web sites

Theory books and method books within the field of web design mainly focus on the technical and functional aspects of the construction of web design. There is a lack of a model which weighs the analysis of the visual and aesthetic aspects against the the functional and technical aspects of web design. With a point of departure in Roman Jakobson's linguistic communication model, the reader is introduced to a model which covers the communication aspects, the visual aspects, the aesthetic aspects and the net specific aspects of the analysis of media products. The aesthetic aspects rank low in the eyes of the media producers even though the most outstanding media products often obtained their success due to aesthetic phenomena. The formal aesthetic function and the inexpressible aesthetic function have therefore been prioritised in the model in regard to the construction and analysis of media products, including web design.