A Business Model Framework for Nature Tourism Entrepreneurship

This paper suggests a nature tourism business model framework that takes the
particularities of small nature tourism entrepreneurs into consideration. The framework is developed based on literature on nature tourism entrepreneurship assisted by perspectives from service dominant logic and value co-creation theory. The value of the framework is exemplified in a case analysis of small-scale nature tourism entrepreneurs. It is demonstrated how the framework can be applied to identify potentials and limitations of nature tourism business models by pointing out ‘critical configuration factors’, i.e. identifiable factors in business models that makes a difference between success and failure. While the framework focuses on nature tourism entrepreneurs, it will also be of relevance for value-based entrepreneurs in other service and experience sectors.