Cultural Usability

This project aims to investigate the impact of culture on the results of established methods of usability evaluation. The production and use of technologically advanced information and communication applications are no longer restricted to the Western world, and there are indications that usability-evaluation procedures developed for use in, e.g., Europe or the US give different results in countries such as India, China or Malaysia. This project is an in-depth investigation of the cultural specifics that go into usability-evaluation situations in three countries: Denmark, India and China. In a second phase we want to explore possible developments of the evaluation methods in order to avoid cultural bias and produce comparable results across countries.