Consortium on Emerging Directions in Audience Research

Bringing together academics from 13 European countries and stakeholders from the European Broadcasting Union (EU level) and Creative Skillset (UK level), a new, international consortium CEDAR (Consortium on Emerging Directions in Audience Research) proposes to enhance knowledge in communication studies and related fields in the humanities and social sciences. It will (1) map key emerging trends in the practices of media audiences in a networked and globalised world and (2) use established tools of foresight analysis to draw out a cross-disciplinary research agenda for the study of audiences in 2030. CEDAR will be the first attempted foresight-analysis exercise on audiences and also the first research consortium in the field comprising early-career academics. CEDAR will build knowledge and also capacities of an entire generation of academics, while facilitating the exchange of knowledge across disciplinary, conceptual and inter-sector boundaries.