BrandIT

The purpose of this project is to make sure that the ICT cluster in the Øresund Region will remain and continue to bring financial growth to the region. This will be accomplished through a branding strategy that will place the ICT cluster of the Øresund Region in an international context and consciousness. Prior to this it is necessary to analyze the cluster to make exact and updated statistics that will generate knowledge with regards to size, number of companies, students, researchers and employees. This will make it possible to compare the cluster in the Øresund Region to others clusters in Europe and the rest of the world.