Publikationer pr. år
Publikationer pr. år
Publikation
- 24 resultater
Søgeresultater
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2019
Is it easier to believe than to disbelieve? An examination of consumers’ reactions to unsubstantiated marketing claims about ecological products
Mattsson, J. & Söderlund, M., 2019.Publikation: Konferencebidrag › Paper › Forskning › peer review
Åben adgangFil -
“This product is ecological!”: An examination of consumers’ reactions to unsubstantiated marketing claims
Mattsson, J. & Söderlund, M., 2019. 10 s.Publikation: Konferencebidrag › Paper › Forskning › peer review
Åben adgangFil -
2017
A Survey Instrument for Measuring the Experiential Value of Employee-Tourist Encounters
Mattsson, J., Sørensen, F., Jensen, J. F. & Barnes, S., 2017. 8 s.Publikation: Konferencebidrag › Paper › Forskning › peer review
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Thinking about the service encounter enhances encounter-related word-of-mouth
Mattsson, J. & Söderlund, M., 2017.Publikation: Konferencebidrag › Paper › Forskning › peer review
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2016
If you want more word-of-mouth activity, ask the customer for it!
Mattsson, J. & Söderlund, M., 2016.Publikation: Konferencebidrag › Paper › Forskning › peer review
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"The mere-request-approach” in the service encounter: Its impact on customers’ word-of-mouth activity
Mattsson, J. & Söderlund, M., 7 maj 2016.Publikation: Konferencebidrag › Paper › Forskning › peer review
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2015
Does a mere request to recommend have an impact on the customer’s word-of-mouth activity?
Mattsson, J. & Söderlund, M., 2 jun. 2015.Publikation: Konferencebidrag › Paper › Forskning › peer review
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2014
Tourism Innovation: Memory Retrieval as a User-based Information Source
Mattsson, J., Sørensen, F. & Barnes, S., 2014.Publikation: Konferencebidrag › Paper › Forskning › peer review
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2013
Building Consumer Tribes on the Web with Electronic Word of Mouth
Holzweber, M., Mattsson, J. & Standing, C., 2013.Publikation: Konferencebidrag › Paper › Forskning › peer review
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Thanks for the memories: Towards a model of memorable experiences
Mattsson, J. & McColl, R., 2013.Publikation: Konferencebidrag › Paper › Forskning › peer review
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The IPOET Matrix: A Method to Measure Dynamic Capabilities though Resource Integration
Mattsson, J. & Barnes, S., 2013. 15 s.Publikation: Konferencebidrag › Paper › Forskning
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2012
How feelings-of-warmth carry over from service encounters to private encounters
Mattsson, J., 2012.Publikation: Konferencebidrag › Paper › Forskning › peer review
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Using multi-method measures in consumer research investigating eye-tracking, electro-dermal activity and self report
Mattsson, J., Sparks, B., Perkins, H., Wang, Y. & Shao, W., 2012.Publikation: Konferencebidrag › Paper › Forskning › peer review
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2011
The role of brand destination experience in determining revisit intention
Mattsson, J., Barnes, S. & Sørensen, F., 2011. 7 s.Publikation: Konferencebidrag › Paper › Forskning › peer review
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2010
Comparing Axiological and Personality Approaches to Brand Profiling: an Examination of Mercedes (Sweden)
Mattsson, J. & Barnes, S., 2010.Publikation: Konferencebidrag › Paper › Forskning › peer review
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How the corpus of the business relationship impacts value delivery: People, processes and procedures as knowledge carriers in B2B business
Mattsson, J. & Poulfelt, F., 2010.Publikation: Konferencebidrag › Paper › Forskning › peer review
Åben adgangFil -
Innovation strategy in the Indian IT service industry: Current management thinking
Holzweber, M., Chadee, D., Raman, R. & Mattsson, J., 2010. 22 s.Publikation: Konferencebidrag › Paper › Forskning › peer review
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Innovation uptake: the embryo of service-encounter based innovation
Sørensen, F., Mattsson, J. & Sundbo, J., 7 dec. 2010.Publikation: Konferencebidrag › Paper › Forskning
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2009
Hotel innovation and its effect on performance: Exploring the dynamics
Mattsson, J. & Orfila Sintes, F., 2009.Publikation: Konferencebidrag › Paper › Forskning › peer review
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Service Management and Experience Management: Two Sides of the same Coin?
Mattsson, J., 2009. 6 s.Publikation: Konferencebidrag › Paper › Forskning
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Testing perceptions of brand value between real and virtual worlds
Mattsson, J. & Barnes, S., 2009.Publikation: Konferencebidrag › Paper › Rådgivning
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2008
Brand Value in Virtual Worlds: An Axiological Approach
Mattsson, J. & Barnes, S., 2008. 8 s.Publikation: Konferencebidrag › Paper › Forskning
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2007
Hvordan kernen af forretningsrelationer påvirker værdioverførslen: Mennesker, processer og procedurer, som vidensbærere i B-B virksomheder
Mattsson, J. & Poulfelt, F., 2007. 12 s.Publikation: Konferencebidrag › Paper › Forskning
Åben adgangFil -
Key Issues in CRM Implementation: Some Evidence from Scandinavian Businesses
Ramaseshan, R. & Mattsson, J., 2007. 6 s.Publikation: Konferencebidrag › Paper › Forskning › peer review
Åben adgangFil