Personlig profil


I serve as an Associate Professor at the Faculty of Communication and Arts at Roskilde University, Denmark. My research focusses on how developers and users (co-)create intelligent technologies and what this entails for contemporary societies and the planet. Adopting a communicate lens, I have mainly written about the multifaceted socio-technical relationship(s) on social media and eHealth platforms, and, more recently, I became interested in the utilization of generative AI in a Southeast Asian context.

My research is situated in the broader field of digital communication, sustainability and intelligent technology studies, and it is guided by the following overarching research questions:

  • What makes the utilization of digital and intelligent technologies sustainable?
  • How do users and developers (co-)create, relate to and make sense of algorithms and AI? 
  • What social and environmental implications arise, and how can businesses and organizations be held accountable for their digital carbon footprint?

Prior to my current position, I held a postdoc position at the University of Copenhagen (Denmark) and worked as a research assistant and postdoc at the IT University of Copenhagen (Denmark). In 2018, I received my doctoral degree in communication and digital media studies from the University of Erfurt (Germany) and my B.A. and M.A. in communication management from the University of Leipzig (Germany). Beyond that I am professionally educated as a digital media designer and hold a continuing education degree from the Rhode Island School of Design (USA).


I have extensive teaching experience in diverse international university settings, where I have thaught a variety of courses spanning from digital communication to philosophy of science. The course "Communication Design", in which I partnered with organizations from the public and private sector, won the pretigious "Excellent in Teaching" award.

Ledelse og samarbejde

I currently hold the position of Chair of the Board for the Association for Media and Communication Researchers in Denmark (SMiD). Further, I am the journal manager of media and communication journal MedieKultur, a prominent journal in the field of media and communication.

Ekspertise relateret til FN’s Verdensmål

I 2015 blev FN-landene enige om 17 Verdensmål til at standse fattigdom, beskytte planeten og sikre velstand for alle. Denne persons arbejde bidrager til følgende verdensmål:

  • Verdensmål 3 - Sundhed og trivsel
  • Verdensmål 12 - Ansvarligt forbrug og produktion
  • Verdensmål 13 - Klimaindsats

Uddannelse (Akademiske kvalifikationer)

Dr. phil., Communication and digital media studies, Being informed in the digital age? A communication perspective on information relevance in algorithmic media, University of Erfurt

Magistra Artium (M.A.), Communication management and PR, University of Leipzig

Eksterne ansættelser

Visiting Scholar, School for Public Policy, Chiang Mai University, Thailand


PostDoc, Københavns Universitet


PostDoc, IT-Universitetet i København


External lecturer, DIS Study abroad in Scandinavia


Assistant researcher & course manager, IT-Universitetet i København



  • Teknologi
  • intelligent communication technologies
  • algorithms and AI
  • algorithmic personalization
  • algorithmic narratives
  • social media
  • digital media
  • digital methods
  • Kommunikation, Journalistik, Medier
  • digital communication
  • digital culture
  • organizational communication
  • qualitative and ethnographic methods
  • Sundhed, Medicin
  • eHealth platforms


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