Johan Fischer is Associate Professor in the Department of Social Sciences and Business, Roskilde University, Denmark. His work focuses on human values and markets. More specifically, he explores the interfaces between class, consumption, market relations, religion and the state in a globalized world. A central focus in this research is the theoretical and empirical focus on the globalization of religious commodities and services. He is the author of Proper Islamic Consumption: Shopping among the Malays in Modern Malaysia (NIAS Press 2008), The Halal Frontier: Muslim Consumers in a Globalized Market (Palgrave Macmillan 2011), Islam, Standards, and Technoscience: In Global Halal Zones (Routledge 2015), Halal Matters: Islam, Politics and Markets in Global Perspective (Routledge 2015), Religion, Regulation, Consumption: Globalising Kosher and Halal Markets (Manchester University Press 2018), Kosher and Halal Business Compliance (Routledge 2018), Muslim Piety as Economy: Markets, Meaning and Morality in Southeast Asia (Routledge 2019), Vegetarianism, Meat and Modernity in India (Routledge 2022) as well as articles in journals and edited volumes. He is Editor of the Routledge book series Studies in Material Religion and Spirituality and on the Editorial Boards of International Journal of Asia Pacific Studies as well as Research in Globalization. Currently, he works on a research project that explores veg(etari)an markets and green economies in the US.