Innovation in Service and Experience, in short ISE, is a research group in the Department of Social Sciences and Business at Roskilde University. Innovation in Services and Experience (ISE) was a prioritised area in the Department of Communication, Business and information Technologies (CBIT) 2012-14.


Research area

The research area is how the innovation approach, including entrepreneurship, can be used to understand and develop practices in companies and other organizations, the society and the economy. The group often carries out research in collaboration with practitioners in a joint learning and research process. The group has a particular focus on service industries and the experience economy (including tourism, creative industries, food industries) and public-private collaboration, as well as service innovation related to public services. Innovation is a concept that can be used theoretically and empirically to understand change and development processes. The research also focuses on the IT development as a carrier of innovation. Currently new developments in business and society emphasize service, experience, increased innovation and use of IT and new forms of organising and carrying out economic activities. Actual economic and industrial policy emphasizes innovation and entrepreneurship.


Focus on:

– Service innovation

– Experiences

– Tourism

– Digitalization

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Publikationer 2008 2020

The challenge of bridging public and private innovation patterns

Fuglsang, L. & Møller, J. K., 2020, (Accepteret/In press) Handbook on Hybrid Organisations. Billis, D. & Rochester, C. (red.). Edward Elgar Publishing

Publikation: Bidrag til bog/antologi/rapportBidrag til bog/antologiForskningpeer review

The Impacts of China's Policymaking and Legislation on Outbound Tourism: Perspectives from Long-haul Intermediaries

Jørgensen, M. T., King, B. E. & Law, R., 2020, I : Journal of Policy Research in Tourism, Leisure and Events. 12, 1, s. 21-33 13 s.

Publikation: Bidrag til tidsskriftTidsskriftartikelForskningpeer review

The Mediating Effect of Experiential Value on Tourist Outcomes from Encounter-Based Experiences

Barnes, S., Mattsson, J., Sørensen, F. & Jensen, J. F., 21 jan. 2020, I : Journal of Travel Research. 59, 2, s. 367-380 14 s.

Publikation: Bidrag til tidsskriftTidsskriftartikelForskningpeer review

Projekter 2008 2022

Aktiviteter 2006 2019

Afsluttende Udviklingsværksted Lildstrand

Jørgen Ole Bærenholdt (Deltager), Lars Fuglsang (Arrangør), Jon Sundbo (Arrangør)
23 feb. 2019

Aktivitet: Deltagelse i eller arrangering af en begivenhedOrganisation og deltagelse i konference


Creating a New Innovation Orientation through Idea Competitions

Ada Scupola (Oplægsholder)
27 sep. 201928 sep. 2019

Aktivitet: Tale eller præsentationForedrag og mundtlige bidrag

Tourism Geographies (Tidsskrift)

Flemming Sørensen (Redaktør)
5 feb. 2019

Aktivitet: Redaktionelt arbejde og fagfællebedømmelsePeer reviewer/fagfællebedømmer af manuskripterForskning


The tourists nobody wants

Matias Thuen Jørgensen


1 element af Mediedækning



Matias Thuen Jørgensen


1 element af Mediedækning