The research group Audiences & Mediated Life (AMLife) is a young, dynamic, multi-disciplinary and internationally oriented research group focused on the study of audiences in mediated societies. The name of the group is a reminder that many, if not all, aspects of our life are mediated by media, communication and technology, and hence our role as audience is vital for the conduct of everyday life and society, with far-reaching implications for democratic, public and private life. The research group recognizes the everyday as an important site of study, for through it are media, communication and technology appropriated, used and given meaning.

AMLife is dedicated to developing an audience-based agenda and perspective on current topics and debates, as well as to advance theoretical, methodological and empirical accounts of the concept of audience and emphasize its role in research on media, communication and technology. The group’s current interests reach broadly to processes of news consumption, media reception, cross-media uses, publics of cultural institutions, users of social and digital media and datafication of audiences.

The group provides teaching at the Department of Communication and Arts at both Bachelor and Master levels in the area of media studies, social media, digital media, and teaches about the implications of audiences, conceptualized in a variety of ways (citizens, consumers, users, produsers, etc.) for a variety of communicative contexts, including strategic communication.