New Study Explores Generative AI’s Impact on Organisational Communication

Beskrivelse

A recent study led by Martina Skrubbeltrang Mahnke at Roskilde University, Denmark, sheds light on the influence of generative AI on organisational communication. Part of the research project “Strategizing Communication and Artificial Intelligence” (SCAI), the study underscores AI’s role as an interlocutory communicator, challenging human-centric approaches to organisational communication.